Tata Capital "Stop Blaming Her" - When a Financial Brand Said Something That Needed to Be Said
By Ritika Pathak - Tata Capital is a financial services brand. Financial services advertisements are usually about loans, investments, and security. They rarely make advertisements about gender discrimination. And yet here they are, and they pull it off perfectly. For Women's Day 2026, Tata Capital joined forces with Grammy-nominated composer Raghav Mehta to make a musical film entirely constructed using actual statements from real life that put the blame on women. Statements that have been uttered by people sitting across the table from you, at your workplace, passing by. Once strung into a video format, they cease being innocent and become disturbing. And that is exactly what they intended to achieve. The Strategic Genius They have solved the single most frequent issue plaguing Women's Day advertisements. Every brand has something to show during Women's Day. Most of them end up blending into each other, stereotypical colours, empty platitudes of empowerment, women with a...
